When we invented Private Browsing back in 2005, our aim was to provide users with an easy way to keep their browsing private from anyone who shared the same device.

Welcome to the fourth feature update on Private Click Measurement, our proposed web standard for measuring advertising in a privacy-preserving way.

Private Click Measurement (PCM) can now be used for in-app direct response advertising using SFSafariViewController.

Earlier this year, Safari was the first browser to ship a proposed web standard for measuring advertising in a privacy-preserving way – Private Click Measurement, or PCM.

The Storage Access API allows third-party web content to ask for permission to get access to its unpartitioned storage, typically in order to authenticate the user.

This blog post covers a new feature called Private Click Measurement, or PCM, for measuring ad clicks across websites and from iOS apps to websites.

This blog post covers several enhancements to Intelligent Tracking Prevention (ITP) in Safari 14 on macOS Big Sur, Catalina, and Mojave, iOS 14, and iPadOS 14 to address our latest discoveries in the industry around tracking.

Many applications use WKWebView as a convenient way to display websites without requiring users to leave the app, referred to as in-app browsing.

This blog post covers several enhancements to Intelligent Tracking Prevention (ITP) in iOS and iPadOS 13.4 and Safari 13.1 on macOS to address our latest discoveries in the industry around tracking.

This blog post covers enhancements to Intelligent Tracking Prevention (ITP) included in Safari on iOS and iPadOS 13.3, Safari 13.0.4 on macOS Catalina, Mojave, and High Sierra.

Note: Read about past updates to this technology in other blog posts about Intelligent Tracking Prevention, the Storage Access API, and ITP Debug Mode.