PCM:
Click Fraud Prevention and Attribution Sent to Advertiser

PCM:
Click Fraud Prevention and Attribution Sent to Advertiser

Earlier this year, Safari was the first browser to ship a proposed web standard for measuring advertising in a privacy-preserving way – Private Click Measurement, or PCM.

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Updates to the Storage Access API

Updates to the Storage Access API

The Storage Access API allows third-party web content to ask for permission to get access to its unpartitioned storage, typically in order to authenticate the user.

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Introducing Private Click Measurement, PCM

Introducing Private Click Measurement, PCM

This blog post covers a new feature called Private Click Measurement, or PCM, for measuring ad clicks across websites and from iOS apps to websites.

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CNAME Cloaking and Bounce Tracking Defense

CNAME Cloaking and Bounce Tracking Defense

This blog post covers several enhancements to Intelligent Tracking Prevention (ITP) in Safari 14 on macOS Big Sur, Catalina, and Mojave, iOS 14, and iPadOS 14 to address our latest discoveries in the industry around tracking.

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Full Third-Party Cookie Blocking and More

Full Third-Party Cookie Blocking and More

This blog post covers several enhancements to Intelligent Tracking Prevention (ITP) in iOS and iPadOS 13.4 and Safari 13.1 on macOS to address our latest discoveries in the industry around tracking.

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Preventing Tracking Prevention Tracking

Preventing Tracking Prevention Tracking

This blog post covers enhancements to Intelligent Tracking Prevention (ITP) included in Safari on iOS and iPadOS 13.3, Safari 13.0.4 on macOS Catalina, Mojave, and High Sierra.

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Intelligent Tracking Prevention 2.3

Intelligent Tracking Prevention 2.3

Note: Read about past updates to this technology in other blog posts about Intelligent Tracking Prevention, the Storage Access API, and ITP Debug Mode.

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Announcing the WebKit Tracking Prevention Policy

Announcing the WebKit Tracking Prevention Policy

Today we are publishing the WebKit Tracking Prevention Policy, covering: What types of tracking WebKit will prevent.

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Privacy Preserving Ad Click Attribution For the Web

Privacy Preserving Ad Click Attribution For the Web

A typical website is made of numerous components coming from a wide variety of sources.

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Intelligent Tracking Prevention 2.2

Intelligent Tracking Prevention 2.2

Note: Read about past updates to this technology in other blog posts about Intelligent Tracking Prevention, and the Storage Access API.

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Link Click Analytics and Privacy

Link Click Analytics and Privacy

We’ve recently received questions on what we refer to as link click analytics, and specifically an internal setting for disabling the Ping attribute for anchor elements.

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Intelligent Tracking Prevention 2.1

Intelligent Tracking Prevention 2.1

Note: Read about past updates to this technology in other blog posts about Intelligent Tracking Prevention, and the Storage Access API.

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